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Reviewed monthly accounting entries and worked with accounting team & Controller to improve the accuracy of revenue & expenses items.
Improved the quality of the quarterly flux analysis comments for Auditors and Investor Relations.
• Business Analytics: Performed cohort analysis and made recommendations to slightly adjust customer mix across several dimensions, resulting in million incremental profit.
Performed ROI analysis on new partners, projects, and marketing channels and made recommendations to maximize profitability.
Led the annual budget process and ensured bottom up budgets developed with departmental leaders were consistent with top down executive targets and corporate objectives.
• Forecasting & Profit Optimization: Built Executive Dashboards & detailed models for different enrollment periods including key metrics such as leads, conversions, Cost of Acquisition (COA) by channel, churn, annual recurring revenue, near vs long term value, call center staffing.