Chat bot love
No wonder so many companies are thinking about or are already using a chatbot for their customer service.
Read about what works, why it works, and gather ideas for your next marketing projects.
Our lighthouse campaigns include major clients such as Lufthansa Airlines, Pro Sieben Sat1 Media House or Sparkasse Credit Institute.
The Chatbot Builder supports data models, user profiles and characteristics, templates, a Quizbot, a preview function, and an analysis tool.
Whether it can compete with other channels in terms of conversions and user growth is yet to be seen.)However, since the introduction of algorithms on most social media networks, there’s currently almost no organic reach on Facebook: you need to pay for it!
Luckily, a more direct channel has emerged: one that offers 1:1 contact with customers, and which they’re already using on a daily basis for private communication.
In contrast, Instagram is a great platform for reach focused on engagement – especially for visual content – but hasn’t been used to sell products.